Managing Teams & Tasks in Marketing

 

Lesson Overview

Media: Microsoft® PowerPoint® Presentation (21 slides)

Seat Time: 2 Classes | 100 minutes teaching

 

Goal:

To introduce how team and task management skills are used in marketing careers.

 

Description:

This lesson will demonstrate effective team and task management skills, such as creative thinking and problem-solving. It will include how to offer and accept feedback, cultural appreciation and multitasking skills.

 

Objectives:

1.    To demonstrate professional behavior, etiquette and acceptance of feedback.

2.    To respect the opinions, cultural diversity, customs and individual differences of others.

3.    To implement critical thinking and decision-making skills in task management.

4.    To utilize self-management, initiative, multitasking and team management techniques and organizational skills.

 

Class 1

Class Overview:

Managing Teams & Tasks in Marketing Microsoft® PowerPoint® Segment

Action Plan

Vocabulary Handout

Key Concepts

Create a Feedback Loop Activity

 

Essential Questions:

1.    Why are collaboration and delegation essential for teamwork in marketing?

2.    What is the feedback loop and why is it important?

3.    What are some best practices for giving and receiving feedback?

4.    What are examples of task and project management strategies and software?

 

Step 1: Bell Ringer:

·       Have students consider when they were part of a team. Ask students to share with a partner an experience on the team which was positive and something which could have been improved upon.

Step 2: Distribute the Action Plan, Vocabulary Handout and Key Concepts.

·       The Action Plan lays out a list of tasks for students to complete during the lesson.

·       The Vocabulary Handout is a list of terms used throughout the lesson.

·       The Key Concepts is an outline which identifies the main ideas presented in the lesson which students can fill in to aid in note taking during the lesson.

Step 3: Show the Managing Teams & Tasks in Marketing PowerPoint®.

·       This lesson is 21 slides long.

·       Be sure to utilize the Key Concepts for this segment of the lesson.

Step 4: Students should complete the Create a Feedback Loop Activity.

·       Students will create feedback loop examples and give suggestions on how to improve communication.   

Step 5: Exit Ticket:

·       Have students write the answer to one of the Essential Questions and turn the answer in before leaving class.

 

Class 2

Class Overview:

Action Plan

Managing Teams & Tasks in Marketing Assessment

Break It Down & Plan It Out Project

Break It Down & Plan It Out Student Handout

 

Step 1: Bell Ringer:

·       Allow students to study their notes to prepare for the assessment.

Step 2: Administer the Managing Teams & Tasks in Marketing Assessment.

·       The assessment is a comprehensive assessment covering material throughout the entire lesson.

Step 3: Students should complete the Break It Down & Plan It Out Project.

·       Students will prioritize project tasks to create a timeline and organize the workflow.

·       The Break It Down & Plan It Out Student Handout should be utilized for this project.

Step 4: Exit Ticket:

·       Have students turn in the completed project.

 

Activity Overview

Create a Feedback Loop

Students will create feedback loop examples and give suggestions on how to improve communication. The activity includes examples of positive and negative feedback.

 

Accommodations:

Create a class list of scenarios which would require feedback for students to choose from.

 

Modifications:

Provide students with templates such as an email, conversation or letter template to write their feedback.

 

Extension:

Have students present the feedback they corrected. Be sure the presentation includes what could be improved and why the changes are necessary.

 

Project Overview

Break It Down & Plan It Out

Students will prioritize project tasks to create a timeline and organize the workflow. The Break It Down & Plan It Out Student Handout provides a list of the tasks which should be completed in the timeline.

 

Accommodations:

Allow students to work with a partner to complete the activity.

 

Modifications:

Provide students with an example of a task board to use as a template.

 

Extension:

Have students create an additional subtask for each main task listed.

 

Career & Technical Student Organizations

DECA

Principles of Marketing

Marketing Communications Team Decision Making

Marketing Management Series

Creative Marketing Project

 

FBLA

Marketing

 

Career Connections

Using the Career Connections Activity allows students to explore careers associated with this lesson by viewing career interviews with various industry professionals. The career interviews are located in the Select Media drop-down menu on the lesson page. See the Career Connections Activity for more details.

Jack Davis, Vice President of Sales and Marketing, Horticulture Marketing & Printing 

Gina Bannevich, Tourism & Marketing Manager, Canton/Stark County Convention & Visitors' Bureau

Tanya Bishop, Assistant Vice President & Marketing Director, First AG Credit 

 

 

iCEV Multimedia, LLC - This document is protected under copyright law. Any unauthorized reproduction will be a violation of law and will be subject to legal action.