Interpreting & Utilizing Business Information

Lesson Overview

Media: Microsoft^® PowerPoint^® Presentation (21 slides)

Seat Time: 3 Classes | 150 minutes teaching

Goal:
To develop proficiency in locating, understanding and interpreting business information while utilizing electronic media and technology to enhance marketing strategies and improve business productivity.

Description:

This lesson teaches students to use technology to locate resources and interpret information related to marketing strategies and productivity.

Objectives:

1. To understand, locate, analyze and accurately interpret information from a variety of business resources.

2. To identify key electronic media, technological advancements and software programs.

3. To explain how the tools impact marketing strategies and enhance business productivity in contemporary settings.

Class 1

Class Overview:

Interpreting & Utilizing Business Information Microsoft^® PowerPoint^® Presentation

Action Plan

Vocabulary Handout

Key Concepts

Marketing Technology Scavenger Hunt Project

Essential Questions:

1. How can information from various sources be located, understood and interpreted? 

2. How do electronic media, technological advancements and application software programs shape marketing and improve business productivity?

Step 1: Bell Ringer:

· Quick Response: Ask students the following question, then give students two to three minutes to write down their thoughts. Have a few students share their ideas with the class.

What kinds of information do you think businesses use most often to make decisions?

Step 2: Distribute the Action Plan, Vocabulary Handout and Key Concepts.

· The Action Plan lays out a list of tasks for students to complete during the lesson.

· The Vocabulary Handout is a list of terms used throughout the lesson.

· The Key Concepts is an outline which identifies the main ideas presented in the lesson which students can fill in to aid in note taking during the lesson.

Step 3: Show the Interpreting & Utilizing Business Information PowerPoint^® presentation.

· This presentation is 21 slides long.

· Be sure to utilize the Key Concepts for this segment of the lesson.

Step 4: Students should begin the Marketing Technology Scavenger Hunt Project.

· Students will create an interactive scavenger hunt related to marketing technology based on information gathered from charts, graphs or electronic media.

Step 5: Exit Ticket:

· Ask students to write down one type of business resource, such as a trade journal, chart or graph, and explain in one to two sentences how the resource can help businesses make better decisions.

Class 2

Class Overview:

Action Plan

Key Concepts

Marketing Technology Scavenger Hunt Project

Step 1: Bell Ringer:

· Have students independently review their Key Concepts document.

Step 2: Students should continue working on the Marketing Technology Scavenger Hunt Project.

· Students will create an interactive scavenger hunt related to marketing technology based on information gathered from charts, graphs or electronic media.

Step 3: Exit Ticket:

· Say Something: Display an image of a graph or chart showing real-world business information. Have students share their unique thoughts about the information.

Class 3

Class Overview:

Action Plan

Interpreting & Utilizing Business Information Assessment

Marketing Technology Scavenger Hunt Project

Step 1: Bell Ringer:

· Think, Pair Share: Pose the following question to students and allow them to write their thoughts independently before finding a partner and sharing their thoughts.

How can electronic media, technological advancements and application software programs improve business productivity?

Step 2: Administer the Interpreting & Utilizing Business Information Assessment.

· The assessment is a comprehensive assessment covering material throughout the entire lesson.

Step 3: Students should complete the Marketing Technology Scavenger Hunt Project.

· Students will create an interactive scavenger hunt related to marketing technology based on information gathered from charts, graphs or electronic media.

Step 4: Exit Ticket:

· Have students turn in their Marketing Technology Scavenger Hunt Project.

Project Overview

Marketing Technology Scavenger Hunt
Students will create an interactive scavenger hunt related to marketing technology based on information gathered from charts, graphs or electronic media.

Accommodations:

Provide additional time to complete the assignment if needed.

Modifications:

Reduce the number of research components required.

Extension:

Have students create an additional two to three clues for their scavenger hunt.