Marketing Technology Scavenger Hunt

Project Overview:
You will create an interactive scavenger hunt related to marketing technology based on information gathered from charts, graphs or electronic media.

Directions:

1. Using trade journals, charts, graphs or electronic media, research how businesses utilize the following marketing technology tools:

· Social media platforms

· Search engine optimization (SEO) tools

· Customer relationship management (CRM) software

· Automation platforms

· Analytical tools

2. Once you have gathered information related to marketing technology, design five to seven scavenger hunt clues. The clues should direct participants to physical stops or websites which focus on the marketing technology tools you researched.

· For each clue related to a physical stop:

- be sure to create a scavenger hunt clue which directs your classmates to make hands-on interpretations or observations

· For each clue related to a website or digital tool:

- be sure to create a scavenger hunt clue which directs your classmates to utilize the tool directly

3. For each clue created, prepare any accompanying physical or digital handouts which would help your classmates complete the scavenger hunt. For example:

· Write down each clue on a piece of paper or in a blank document

· Create any charts, graphs or data visualizations

· Find the correct websites for your clues and have them ready on a device for your classmates to use

4. Once your clues and materials have been created, practice your scavenger hunt from start to finish.

5. Once you have completed and rehearsed your scavenger hunt, your instructor will assign the class to groups of two to three students.

6. Take turns guiding your partner(s) through your scavenger hunt, ensuring they complete each interactive task at every stop.

7. Repeat until each student has led their scavenger hunt.

8. Once the scavenger hunts are complete, write a brief reflection on your findings. Be sure to explain how each tool or technology found in the scavenger hunts improves marketing efficiency and business productivity.

9. Once complete, submit your scavenger hunt and written reflection according to your instructor’s directions.

Rubric

Description	Possible Points	Your Score
Research & Organization: · Scavenger hunt clues are clear, engaging and directly tied to marketing tools or trends · Scavenger hunt clues are effectively organized and lead participants to the next location, either physical or digital · Scavenger hunt clues demonstrate student’s ability to locate and interpret relevant business information from sources such as trade journals, charts or electronic media	35
Concept & Understanding: · Scavenger hunt tasks are relevant and require participants to apply knowledge of marketing tools · Scavenger hunt tasks challenge participants to analyze data, interpret features or create solutions · Written reflection thoughtfully analyzes how tools improve marketing efficiency and business productivity	35
Creativity/Craftsmanship: · Scavenger hunt is unique and reflects the student’s individuality · Written reflection is a high-quality product	15
Production/Effort: · Class time provided for the project was used efficiently · Time and effort are evident in the execution of the scavenger hunt and written reflection	15
Total Points	100