Marketing Functions
Activity Overview:
You will match the marketing function with the corresponding scenario.
Directions:
1. Using the word bank, place the marketing function next to the scenario it matches.
2. Once completed, turn in your activity according to your instructor’s directions.
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Marketing Function |
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Obtaining the funds needed to start a new athletic shoe line |
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Storing athletic shoes until time to ship to a retail outlet |
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Communicating the value of an athletic shoe to create demand for the shoe |
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Gathering and evaluating data to decide to start a new athletic shoe line |
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Determining the price of a pair of athletic shoes to make a profit as well as meeting the customers’ wants or needs |
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Satisfying customer wants or needs by providing a pair of new athletic shoes for purchase |
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Designing and developing an athletic shoe to meet the customers’ wants or needs |
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Distribution Financing Marketing Information Management |
Product & Service Management Promotion Selling |
