Multimedia Studio Production Editing

Project Overview:

You will work in small groups to edit a four- to five-minute production with audio, video and graphic elements, demonstrating an understanding of design principles.

Directions:

1. Your instructor will divide the class into groups of three or four and provide directions for obtaining narration, music and video and how to create graphic files.

2. Begin your project by reviewing the provided media assets:

· Rename files according to industry best practices

· Organize files into folders based on their file type

− use at least three folders

· Carefully watch and listen to the video and audio files and decide how best to edit these into a four- to five-minute production

3. Consider the production’s purpose and focus and draft ideas on using graphics to enhance the message and increase its impact.

4. Open the video editing program of choice and begin editing by:

· Importing and organizing the files in the project file panel

· Sequencing the narration clips

· Selecting b-roll footage which corresponds to the narration

· Synchronizing the video files to match the narration

5. Design and incorporate graphics within the timeline, considering how the following may be used to enhance the production:

· Ensure graphic file types are compatible with the production, such as JPEG, PNG or PSD

· Include at least two lower-thirds graphics, accurately positioned and styled

· Ensure text legibility and appropriateness for the production’s theme

· Use a color palette which complements the content and adheres to professional standards

· Ensure all text and graphics are within the title-safe boundaries

· Additional graphic elements should be placed to enhance storytelling while avoiding clutter

6. Continue to edit the video, using the information provided in class and conducting additional research as needed. Make appropriate use of the following tools and strategies:

· Cutting, splicing and arranging clips

· Using audio effects such as J cuts and L cuts, enhancements, mixing and equalization

· Incorporating video effects such as enhancements and color correction

· Inserting audio and video transitions such as wipe, fade or dissolve

· Layering graphics over video appropriately

· Implementing graphics to emphasize and enhance the production

7. Render the project and export the file as an MP4.

8. Once completed, turn in your project file and final exported MP4 file according to your instructor’s directions.

Rubric:

Description	Possible Points	Your Score
Organization: · Media provided was used appropriately based on instructions · Files were organized logically inside the Premiere project file	15
Graphic Integration: · Accurate and professional use of text, fonts, colors and graphic elements · Effective use of title safe area and lower thirds · Thoughtful placement of all graphic elements	15
Concept & Understanding: · Understanding of multimedia editing is evident · Effective strategies were used to create a cohesive production	40
Creativity/Craftmanship: · Studio production is unique and reflects the group’s individuality · Final output is high-quality	20
Production/Effort: · Class time provided for the project was used efficiently · Time and effort are evident in the creation of the studio production	10
Total Points	100